Brick & Mortar stores are dead yet. It’s time to reinvent the wheel and Scan & Go Technology is helping retailers offer something new for customers.
If your on the fence as to whether you should make the step and look at the new way to keep customers interested, cut costs and improve the experience of visiting your business lets look at companies that offer this service:
- Dunkin Donuts
- Amazon Go
What are the benefits of Scan and Go?
Firstly, it allows checkout lines and lengthy payment processes to be skipped altogether. By paying via an app in an in-aisle checkout process, customers enjoy a pain-free buying experience. This also means that retailers can free up floor space previously occupied by checkouts and redeploy staff to different roles. Automated digital receipts also avoid having a wallet full of paper. Good for consumers and the environment, not to mention saving the retailer money.
Retailers can also benefit from having an unprecedented insight into their customers’ purchasing data and shopping trends. This in turn can facilitate real time up-selling and cross-selling to maximise sales.
These are just a few advantages, looking at it in the right way there are numerous and the possibilities are endless.
Growing numbers of consumers are willing to embrace technological innovations, and retailers are eager to find ways to improve buying experiences. It’s not a question of ‘if’ Scan and Go will become the norm – it’s a matter of ‘when’. Don’t get left behind. Let us guide you and show you how Scan & Go can help your business.